"Animec" earlier today. Animec, which derives its name from both "Anime" and "Cinema," is slated to specialize in both the distribution and promotion of anime films domestically, playing a hand in both theatrical and television screenings.

While the initial press release from Sony does leave several key areas to imagination, it does state that Animex aims to maximize the "value and appeal" of works being distributed by them.

For those interested in checking out further information, you can head over to Sony's official news page.