CEIPA, an association established by the 5 major Japanese music industry organizations, has announced their inaugural Japanese music experience "matsuri '25" co-organized with Goldenvoice and to be held in Los Angeles in March 2025. The event is a first-of-its-kind, highlighting 3 of the biggest names in Japanese music internationally in Ado, ATARASHII GAKKO!, and YOASOBI all sharing a single stage.

In addition to the concert itself, JETRO will be hosting a press conference geared toward Japanese and American music industry professionals and media to attend. This event is also coming just a couple months ahead of CEIPA's previously announced MUSIC AWARDS JAPAN, which aims to celebrate Japanese and Asian musician in the most prestigious event of its kind.

matsuri '25 will be held on March 16, 2025 at the Peacock Theater in Los Angeles, California. Tickets for the event go on sale January 31, 2025 via AXS.