Sapporo Breweries announced today a collaborative project with Hirohiko Araki that will see illustrations from the famed mangaka on the cans of Yebisu Beer starting February 12, 2025. The illustrations in question are a throwback to Yebisu's Meiji era advertising, which have long been considering iconic examples of classic advertising in the country. Through many campaigns, posters featuring beautiful paintings of women in casual situations with Yebisu products, the new limited edition cans feature the same motif using Araki's illustrations all the way down to using the classic Yebisu lettering in katakana.

In addition to the release of the cans themselves, Sapporo is holding a contest with prizes featuring the illustrations up for grabs. Randomly printed on the inside 6-pack boxes of the collaboration cans will be winning notifications which can be mailed to redeem a prize. 500 winners will receive a a plate (made by tabelware company Noritake) featuring the image printed on the smaller 350mL cans. 5000 winners will win a pair of the specially designed cans accompanied with matching tin drink coasters adorned with the art.