To coincide with The Shape of MOTHER exhibition occurring at Shibuya PARCO later this month, HOBONICHI has announced that they will also be operating a special MOTHER Shop. The pop-up will be at home on the 6th floor of PARCO which also houses pop-culture oriented shops like Nintendo TOKYO and the Shibuya JUMP SHOP.

Items available at the pop-up will include past best selling HOBONICHI MOTHER PROJECT goods that are still in stock, alongside new items being made in time for the exhibition. While The Shape of MOTHER exhibition will require advanced reservations for the first 3 days, no similar restriction appears to be in place for the pop-up shop. They have warned that in cases of increased congestion, numbered tickets will be distributed to enter the store.

The MOTHER Shop on Shibuya PARCO's 6th floor will be open from 25 July 2025 through 8 September 2025. You can find more information on the pop-up's official website.