Umamusume: Pretty Derby has become a founding partner of the 2027 FIA Formula 1 Lenovo Japanese Grand Prix.
As the highest tier of supporter for the motorsports racing event, developer Cygames has also acquired the naming rights to the iconic 130R corner at Suzuka Circuit, located in Mie Prefecture. It will now be known as the "Umamusume 130R" and carry a special illustration for the rest of the season, with the exception of the actual Grand Prix in 2027.
Characters from Umamusume were already used in a collaboration with the Pacific Racing Team in the Super GT this year, but F1 marks a significant step-up. According to the press release, Cygames believes that the role of a trainer in the series reflects the spirit of F1, where drivers and teams work together to reach the top.
